Analyzing vs Winging It

I LOVE Google Analytics.  Even if I don't understand all of it yet, there is so much great information that can be found there.  From who is viewing, how long they stay, what pages they visit, etc. there is a wealth of knowledge. 

The important part for any entrepreneur is figuring out what information they want to track, learning to understand what the data means, and deciding what to do with that information to make your site and business better.  It doesn't matter how much data you gather if you don't use it to improve your site.

The WooRank assignment was enlightening and I have A LOT to do on my site to get that ranking up.  Knowing what to work on though is so helpful. It's manageble to just go down the list and work on the first red item and then move onto the next.  It will be good to start improving my site and to see success as more traffic is driven there.

Landing Page Optimization & Basic SEO

I've done SEO in the past and have a great plugin on my site that helps me get my SEO rating high on pages and posts.  It will be a new learning curve to see how to get backlinks to my site for this product.  I will have to put in a lot of effort to learn more about them, and how to make them happen organically over time. 

I am grateful that SEO with keywords can be done quickly and effectively in the beginning to get a site ranked higher faster, but realize that links are a very important factor and will need to be learned quickly. 

Creating new content about ink and toner could be a challenge.  I will have to do some research to find articles and other informatin that is relavent to my core products.

I'm grateful for this course and the things I have learned.  There are always tips and tricks and great content that I have been able to have lots of Aha moments and add to my arsenal of knowledge.