I LOVE Google Analytics. Even if I don't understand all of it yet, there is so much great information that can be found there. From who is viewing, how long they stay, what pages they visit, etc. there is a wealth of knowledge.
The important part for any entrepreneur is figuring out what information they want to track, learning to understand what the data means, and deciding what to do with that information to make your site and business better. It doesn't matter how much data you gather if you don't use it to improve your site.
The WooRank assignment was enlightening and I have A LOT to do on my site to get that ranking up. Knowing what to work on though is so helpful. It's manageble to just go down the list and work on the first red item and then move onto the next. It will be good to start improving my site and to see success as more traffic is driven there.
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