Well, we did it! We started our ad campaign. It has been interesting to watch the statistic roll in. I am surprised to see that the overwhelming majority of clicks are coming from men on mobile phones. It tells me that I'm hitting the wrong message for the wrong type of client. I'm looking for businesses, not individual clients, though they can definitely be a one-off sale.
The information on the keywords that are being search is so telling and very helpful. It will be interesting to see how the statistics change over the 18 days we are running these ads. My numbers dropped drastically over the weekend, which makes sense to me, but I can't wait to see if it picks up on Monday.
I am almost excited to start tweeking things to see the impact the changes have on conversions, rankings, and ratings. Where I was once afraid, I'm now looking forward to it.
Saturday, June 29, 2019
Saturday, June 22, 2019
Google Analytics & Adwords Unite
I have used Google Analytics in the past on several sights and love the power of the information it provides. Linking it to my Google Adwords account is a new concept, and it will be interesting to see how much more powerful the information will be combined.
Learning about Google Adwords' Quality Score was also new. I am excited to see how to tweak and improve my ads. As with anything it will be a learning curve, but I look forward to learning more about it.
It will be fun to have our ads go live next week and to see what kind of responses we all get. It will also be a little nerve wracking too, I imagine. This is the fun part of business. It will be interesting to see how quickly we can learn to make effective tweaks that make a substantial difference to our ad performances, and eventually, our bottom line.
Learning about Google Adwords' Quality Score was also new. I am excited to see how to tweak and improve my ads. As with anything it will be a learning curve, but I look forward to learning more about it.
It will be fun to have our ads go live next week and to see what kind of responses we all get. It will also be a little nerve wracking too, I imagine. This is the fun part of business. It will be interesting to see how quickly we can learn to make effective tweaks that make a substantial difference to our ad performances, and eventually, our bottom line.
Thursday, June 13, 2019
Google Ads
Creating Google ads can be fun to play around and play with word options, but putting it to work and allocating money to an ad on a hope and a prayer that your messge is right, can be intimidating. Thankfully, Google does make it easy to pivot. It's still hard to "waste" money, but knowing it won't be a lot makes it easier to pull the trigger. As I've said before, marketing is all about testing. The more you can test in the beginning and get your message right, the more successful you will be.
The worst thing you can do is let it ride in the hopes that it will eventually pay off. You have to be willing to admit when the message is wrong and try something else. After a failure, it's hard to have faith that you can ever get it right. That is when it is so important to keep going, keep trying, get help, etc. I look forward to trying this out, tweaking things, and testing future ads.
The worst thing you can do is let it ride in the hopes that it will eventually pay off. You have to be willing to admit when the message is wrong and try something else. After a failure, it's hard to have faith that you can ever get it right. That is when it is so important to keep going, keep trying, get help, etc. I look forward to trying this out, tweaking things, and testing future ads.
Saturday, June 8, 2019
Market or Die
A business lives or dies by sales. If no one knows you're in business, you'll never make any money. If money is King in business, then marketing is Queen. Learning how to market your business is a must. Learning how to save money on marketing is imperative. Marketing is all about testing, testing, and testing. You have to see what works. You have to see what works better so you get the most bang for your buck.
Marketing should not only pay for itself, but should make you a profit. If you're just breaking even, or worse, losing money, you have to pivot. Change the message, the picture, the wording. Test, test, and test some more. It's a painful process, especially if you are tight on marketing dollars. Every test feels painful when it doesn't work. The faster you can learn what works, the faster you can start making sales and bringing in money.
Marketing should not only pay for itself, but should make you a profit. If you're just breaking even, or worse, losing money, you have to pivot. Change the message, the picture, the wording. Test, test, and test some more. It's a painful process, especially if you are tight on marketing dollars. Every test feels painful when it doesn't work. The faster you can learn what works, the faster you can start making sales and bringing in money.
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