Well, we did it! We started our ad campaign. It has been interesting to watch the statistic roll in. I am surprised to see that the overwhelming majority of clicks are coming from men on mobile phones. It tells me that I'm hitting the wrong message for the wrong type of client. I'm looking for businesses, not individual clients, though they can definitely be a one-off sale.
The information on the keywords that are being search is so telling and very helpful. It will be interesting to see how the statistics change over the 18 days we are running these ads. My numbers dropped drastically over the weekend, which makes sense to me, but I can't wait to see if it picks up on Monday.
I am almost excited to start tweeking things to see the impact the changes have on conversions, rankings, and ratings. Where I was once afraid, I'm now looking forward to it.
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