Creating Google ads can be fun to play around and play with word options, but putting it to work and allocating money to an ad on a hope and a prayer that your messge is right, can be intimidating. Thankfully, Google does make it easy to pivot. It's still hard to "waste" money, but knowing it won't be a lot makes it easier to pull the trigger. As I've said before, marketing is all about testing. The more you can test in the beginning and get your message right, the more successful you will be.
The worst thing you can do is let it ride in the hopes that it will eventually pay off. You have to be willing to admit when the message is wrong and try something else. After a failure, it's hard to have faith that you can ever get it right. That is when it is so important to keep going, keep trying, get help, etc. I look forward to trying this out, tweaking things, and testing future ads.
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