If You Build It, They Will Come

One of my favorite movies is Field of Dreams with Kevin Costner and James Earl Jones.  The famous quote, "If you build it, they will come", has become a catch phrase that has influenced all of my businees decisions for many years.

My first business was a complete and utter flop that cost me thousands of dollars that took me almost 15 years to pay off.  I truly thought that if I built it, they would come.  My business partner and I made some critical and unfortunate decisions that cost us dearly.  Our business was never able to get out from under the debt and we never figured out how to market the business successfully.

Future endeavors were more successful because of everything I learned from that disaster.  Why is it we always learn more from the mistakes than the successes?  I'm grateful for the initial failure that led to my later successes. 

I love the creative side of creating a new business - logos, websites, letterhead, etc.  It's the marketing that scares me.  I'm always afraid that they won't come.  That I didn't build it correctly.  That it won't be what I dreamed it would be. 

I am looking forward to working on the marketing side next week and to learn to make this new venture a success.