This week's exercise of coming up with ideas and doing the quantify and compare exercise was eye opening to me. I honestly didn't think the one that came out on top would be the number one choice. I expected two or three others. I'm glad that the one I wanted to do, actually did. It was great validation.
The most eye opening for me was working with the keyword planner on the words I thought would work. Boy was I wrong! I'm going to have to spend a lot of time working through that to drive traffic to the site. But, I've chosen a company that will be almost 100% automated, so the only time do expect to spend on it, once it is live is driving traffic. This will be a fun learning curve for me that I have not experienced before.
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