I've started several businesses over the years. Each one on my own, doing web research, and making decisions based on my own experiences and what I am passionate about. This week, I learned a new way of deciding on starting a business - that of doing marketing research, analyzing profitability and then making a decision based on that information.
I personally can't imagine starting a business that way. I am a dreamer. I am always passionate at the beginning and love the processes of creation. But as we all know, after the fun of creation comes the real, day-to-day grind of running that business, dealing with customers and employees, dealing with financial strain, and even the stress business can add to your spouse and family. I can't imagine having the fortitude to stick with something that I wasn't completely passionate about from the beginning. For me, it would be too easy to say this is too hard and not worth it. Having a dream, passion, and mission is what keeps me going through the hard times.
It doesn't make the new way I learned about wrong. It just showed me once again, that there are many ways to start a business and what works for some, may not work for others.
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